This is a crucial question to address from a strategic sense. Managing both is akin to working with two separate businesses. Both spend money and effort, and it’s a matter of selecting which is more important at any particular time: retail or wholesale. While both are possible, exporting merchant focuses primarily on supplying other retailers in Bulk Wholesale. Instead of focusing on marketing as you would with regular clients, make sure you have a consistent supply of high-quality goods that other stores may use.
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